Books I Recommend


Agile & Lean Methodology Books

The Lean Startup by Eric Ries 

The Startup Owner's Manual by Steve Blank and Bob Dorf

Running Lean by Ash Maurya

Business Model Generation by Alexander Osterwalder and Yves Pigneur

<More resources on Lean Start-up>

Marketing, Sales and Social Media books

Traction by Gabriel Weinberg and Justin Mares

Hooked by Nir Eyal

Hacking Marketing by Scott Brinker

Growth Hacker Marketing by Ryan Holiday

Buyology: Truth and Lies about Why We Buy by Martin Lindstrom

Groundswell by Charlene by Charlene Li and Josh Bernoff

Marketing in the Groundswell by Charlene Li and Josh Bernoff

Trust Agents by Julien Smith and Chris Brogan

How to Win Friends & Influence People in the Digital Age by Dale Carnegie & Associates

The Search by John Battelle 

Solutions Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth

Free: The Future of a Radical Price by Chris Anderson

Meatier Marketing Copy by Marcia Yudkin

Business and Management books


Startup CEO by Matt Blumberg

Brief by Joseph McCormack

Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore

The Personal MBA by Josh Kaufman

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

The First 90 days by Michael D. Watkins

Steve Jobs by Walter Isaacson

The Tipping Point by Malcom Gladwell 

Outliers: Story of Success by Malcolm Gladwell

David and Goliath by Malcolm Gladwell

Awaken the Giant Within by Anthony Robbins

Linchpin by Seth Godin

The Long Tail by Chris Anderson

The Art of the Start by Guy Kawasaki

Do What you Are by Paul D. Tieger and Barbara Barron

Win Forever: Live, Work and Play like a Champion by Pete Carroll

Wooden on Leadership: How to Create a Winning Organization by John Wooden

Texas History Books

The Blood of Heroes by James Donovan

Lone Star Nation by H.W. Brands

Empire of the Summer Moon by S. Gwynne

Storm over Texas by Joel Silbey

History Books

Lords of the Sea: The Epic Story of the Athenian Navy and the Birth of Democracy by John Hale

Jacksonland by Steve Inskeep

The Path to Power: The Years of Lyndon B. Johnson By Robert A. Caro

Means of Ascent: The Years of Lyndon B. Johnson By Robert A. Caro

Master of the Senate: The Years of Lyndon B. Johnson By Robert A. Caro

The Passage of Power: The Years of Lyndon B. Johnson By Robert A. Caro

The Power Broker: Robert Moses By Robert A. Caro

Killing Lincoln by Martin Dugard and Bill O'Reilly

Killing Kennedy by Bill O'Reilly and Martin Dugard

A Short History of Nearly Everything by Bill Bryson

A Brief History of Time by Stephen Hawking 

Health and Fitness Books and Programs

Wheat Belly: Lose the Wheat, Lose the Weight, and Find Your Path Back to Health By William Davis 

The Paleo Diet for Athletes by Joe Friel

The 4-Hour Body by Timothy Ferris  

Insanity with Shawn T.

Other Books 

The Art of War: The Definitive Interpretation of Sun Tzu's Classic Book of Strategy by Stephen F. Kaufman

The Book of Virtues by William J. Bennett