Qipit (pronounced kwip it) expanded the use of camera phones from just picture taking into a convenient productivity device that enabled users to copy, scan and fax from anywhere. 

Home page for the Qipit consumer website

At Qipit, I worked to make the ability to copy and scan a standard feature on mobile devices. In multiple roles as the Vice President of Mobile Services and as the Vice President Consumer Marketing, my primary responsibility was launching, managing and marketing the Qipit service. The Qipit consumer service was first launched at the Demo Conference in 2006 (Click here to see the Qipit launch at Demo). You can also see qipit explained in this interview.

The Qipit consumer, enterprise and application services allowed for a fully automatic, integrated (and patented) process designed to overcome the inherent drawbacks in camera phone images through advanced imaging processes.

For more detailed view on the challenges of using camera phones as a scanning device and how Qipit overcame these challenges, please reference the embedded slide share slide deck. It goes into more detail about the Qipit technology and the service.

Qipit was featured on most of the top industry blogs, radio shows and on television.  Some of these included the Kim Kamando ShowTwit.TV (Click to hear Leo Laporte and Dick DeBartolo explain Qipit), Tech Crunch, Lifehacker, PC World, Forbes, NBC News, Information Week, Inc, Cnet, Computer World, USA Today and many more. Qipit was blogged about over 3,200 times and was also written about in the book Upgrade your Life, The Lifehacker guide to working smarter, faster, better by Gina Trapani (Life Hack #57 - Page 201 - 204).

The core Qipit technology was embedded in over 150 million handsets world-wide. The Qipit consumer service had approximately 100,000 users. Qipit also launched a stand alone iPhone application called Qipit White, that optimizes images for easy reading and sharing. This application is currently available in the itunes store, click here to learn more and download Qipit White. Qipit White uses the same underlying technology in Qipit, but it runs a smaller set of algorithms. For example, it does not include the edge detection algorithm that auto-crops images (See the Qipit SlideShare Deck above, for more details on the technology) and a few others. This is because of the limited processing power of mobile handsets versus a cloud-based solution, but it delivers a faster and in some cases a more reliable user experience.

More about Qipit's benefits below along with some examples.

Dilbert explained it best.....